Wednesday, October 24, 2007

Strike A Pose - High Fashion

If you watch America's Next Top Model, you've probably already heard Tyra emphasize the difference between posing for a high fashion shot as opposed to posing for a men's magazine. This usually poses (pardon the pun) as a challenge to some of the girls because most of them don't understand that the beauty in a fashion shot is that it's awkward and different.

Most successful fashion shots deemphasize the body that's why the poses are mostly deconstructed and awkward. When people see these shots, they always wonder why this shot is picked and why are the models posing this way. I think by deemphasizing the body, the clothing (or whatever fashion accessory) takes center stage. The eye gravitates toward the product rather than the model. Another reason is probably to differentiate from all shots. The editorial shot is usually more gritty (think David LaChapelle), the catalog shot is commercial, and the men's magazine shot is overtly sexy.

2 comments:

Erica said...

Interesting. I have never put that much thought into these strange poses, even as a (wanna be) designer.

cheeky_deb said...

Maybe I'm just overly analytical :)