Editorial shots are like art pieces. They are usually a little more gritty, a little more provocative. These shots are designed to send a message and to get a photographer's point across. Sometimes, a photographer can also use an editorial shot to show his creativity given specific boundaries (such as a theme or an event).
On ANTM, Jay and Tyra would sometimes comment on how a shot could be a great editorial shot. The challenge in an editorial shot is for the model to come alive in a photo with a lot of things going on in the background. The set can be overwhelming to a new model. So many elements need to be overcome so that they don't get lost in the shot. They need to find a way to "pop" out.
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