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Most successful fashion shots deemphasize the body that's why the poses are mostly deconstructed and awkward. When people see these shots, they always wonder why this shot is picked and why are the models posing this way. I think by deemphasizing the body, the clothing (or whatever fashion accessory) takes center stage. The eye gravitates toward the product rather than the model. Another reason is probably to differentiate from all shots. The editorial shot is usually more gritty (think David LaChapelle), the catalog shot is commercial, and the men's magazine shot is overtly sexy.
2 comments:
Interesting. I have never put that much thought into these strange poses, even as a (wanna be) designer.
Maybe I'm just overly analytical :)
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